HomeDigital MarketingGoogle Search Console Insights - What You Need to Know

Google Search Console Insights – What You Need to Know

Google has recently announced the launch of Google Search Console Insights in beta, with the goal of helping webmasters analyze the performance of their websites and giving them the data they need to improve their search engine optimization (SEO) strategy, rank higher in Google search results, and increase site traffic and conversions. But what are Google Search Console Insights and how can you use them? Let’s take a look at this new feature and see what it means for your business.

What is Search Console Insights?

Search Console, formerly known as Google Webmaster Tools, is a tool that allows users to view and monitor their site’s performance in search results. Search Console Insights is a new part of Search Console that provides aggregated data about how your website appears in search results. It includes information about your top keywords, organic search traffic, click-through rate and position. This can be helpful for identifying changes you may want to make or optimizing strategies that are already working well.
A tool called Fetch as Google can be used to help understand how Google bot sees and interacts with your site. It’s important for SEO purposes, but not available in Search Console. We think it should be because it’s a more effective way to get insights into how Google interacts with your website than any of the tools available within Search Console. Even so, there are some benefits of using Search Console Insights that make it worth exploring even if you also use Fetch as Google.

Google Search Console Insights beta:

Almost from day one of Google’s acquisition of Urchin, webmasters and marketers have been begging for an affordable alternative to third-party analytics. Now, in October 2016, we’ve finally got our wish: Google has released a beta version of its Search Console that includes access to site usage data. That’s right—Google Analytics is now accessible as part of your Webmaster Tools profile. Of course, there are some caveats; while you get access to pretty much all of your normal Analytics metrics (though not all under one roof), you only get data going back 90 days…but still! It’s free and it’s new and it’ll surely improve over time. And, who knows? Maybe you’ll even consider upgrading once it becomes more fully-featured.

Compulsory for Search Console Insights:

Pages That Link To Your Site

When you have a site that is running well, it will have other sites linking to it naturally. These are known as backlinks, and they’re vital for search engine optimization (SEO). They’re also really important for your website ranking; if you’ve got a ton of links pointing at your site from high-ranking domains, your website is much more likely to get a higher search ranking. The best way to track these links is through Google Search Console (previously called Google Webmaster Tools). Check out our guide on how Search Console insights can help improve your SEO .

Keywords Used In Search Queries:

Google Analytics allows you to monitor not only your website, but your content across various search engines and channels. This is a powerful tool in SEO because it helps you understand how users interact with your site after they’ve landed on it. Using Google’s free Search Console product, you can set up alerts and monitor which keywords are bringing traffic (and conversions) to your site. Keywords are how people find information in today’s interconnected world of mobile phones, computers, and tablets. By learning what terms searchers use when they’re looking for information or services like yours, marketers can increase their visibility in searches results.

Page Titles in Search Console Insights:

The titles you should care about are Page Titles and Descriptions. It’s easy to take these for granted. Just throw up a title and call it good, right? Unfortunately, that can be a costly mistake. These titles appear in search results when a searcher clicks on your listing, so they have tremendous influence over what searchers think about your content and whether or not they decide to click through. Look at keyword research data from competitive verticals and make sure your titles match what people are looking for on Google. The goal is for your page titles to be ranked first (or as close as possible); when users look for specific keywords related to what you offer in Search Console Insights data.

Meta Descriptions

The search engine giant has rolled out a new product to help website owners better understand how users interact with their content. Whether you’re just now getting familiar with it or you’ve been using it for some time, there are certain insights that Google Analytics provides that may go overlooked. The primary goal of analytics is not only to analyze your SEO performance, but also your website’s usage and user interaction. There are several helpful metrics and features available in Google Analytics that can provide valuable insights for site managers when trying to assess keyword or topic performance, or overall traffic trends. Here are a few tips on what you need to know about Google Search Console Insights

The Whole Picture of Search Console Insights

Many webmasters use Google Search Console (formerly Webmaster Tools) as a resource to get more information about their website traffic. For example, you can see your organic search traffic by week, along with a variety of other statistics including keyword referrals, backlinks, and lots more. However, there is another feature of Search Console that many people are not taking advantage of. This tool is called Search Analytics, and it can provide valuable information! about how users are finding your site through Google search queries. The question is: Are you using it? If not, you’re missing out on a big piece of data that can help boost your online marketing efforts.

How to integrate google search console insights to your website?

Google search console insights is a data source with organic search metrics for your web pages. To access insights, you’ll need to first be logged into Google search console; and then select either Search Analytics or Search Traffic on any given webpage. From there, simply click Page insights in order to see what data Google has collected on that particular page over time. This includes things like impressions (number of times a page has appeared in Google results), average position, click through rate and so forth. You can view performance metrics by week or month at a glance.
In addition, Google search console insights also provide a summary overview of your recent performance over time in a number of different ways. This allows you to compare multiple web pages side by side and see how each performed during a given period; whether that’s compared by day or compared between page A and page B. To do so, simply hover over one of your website’s pages in search console insights, then click Compare Pages from the drop-down menu that appears.



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