HomeDigital MarketingWhat are Multiplex ads in Google AdSense?

What are Multiplex ads in Google AdSense?

Multiplex ads are one of the newest additions to the Google AdSense ad types family. Multiplex ads are large, colorful text ads that appear above and below organic search results in desktop and mobile views of Google search results pages. While Multiplex ads may seem similar to traditional text ads at first glance, they’re significantly different in features and pricing structures. Suppose you’re considering using Multiplex ads as part of your AdSense strategy. In that case, it’s essential to understand how they work, what they can be used for, and how advertisers can maximize their effectiveness within Google search results pages.

Introduction of Multiplex ads Google AdSense

Multiplex is a type of ad unit that consists of several individual components. If you choose to use theaters instead of text or image units, your ads will have more options for customization. A theater can include three features: a banner, text, and an optional button. You can choose one of our ready-made templates for each component and edit them as needed. Alternatively, you can create your custom template from scratch; many tools are available to help you do so (the developer documentation contains detailed instructions). If you’re making a multiplex from scratch, we recommend using HTML/CSS first since it’s faster to see what your theater will look like onscreen.

The benefits of Multiplex Ad formats

Understanding how multiplex ad formats can help you reach your audience. You can organize your multiplexes into single-ad units or streams of smaller ads (think of them as web pages). When a user loads your stream, they will see only one unit at a time and only from selected advertisers—the others will be deactivated until that user needs another team in that particular topic area. This design gives you more control over what content appears on your page while allowing advertisers to remain engaged with users who may have chosen to click through their other ads.

Plus, multiplexes create an optimal user experience: they help deliver relevant content to users, engage them with dynamic ads and ensure that only one ad is displayed at a time. In addition, multiplexes can be rearranged or restructured to suit your current product offering or campaign themes. For example, you could reorganize your multiplexes so that seasonal items appear during certain times of the year or change up topics during special events such as football season without modifying any code!

How Google Multiplex ads work

There are two different types of multiplex ad formats: interstitials and a webpage takeover. With both, you’ll show one or more of your multiplex ads on a publisher page as either an interstitial or banner ad. When someone visits your page, one of your multiplex ads will be shown to them. However, unlike traditional banner advertising, where someone may see multiple banners during their visit to a site, each visitor will only see one of your multiplex ad units per session. In other words, they won’t encounter all of your different creative variations if they visit your landing page more than once during that period.

Two types of multiplex ads

The most common multiplex ad format available to publishers today is called Full Screen. Full-screen multiplex ads consist of a single unit, typically 300×250 pixels, that displays on top of all other creative assets on a page. The second type of theater is Expandable. It may be more familiar to publishers who’ve run various kinds of expandable ad units on their sites previously. The expandable multiplex template consists of two rectangles (300×50), which, when users click, expand into larger images or text-based units. Expandable multiplexes can help you maximize your inventory space for high-impact ad types such as display, rich media, and video creatives.

Create a Multiplex ad unit

To have a Multiplex ad appear on your site, you first need to create a code snippet. The easiest way to do that is by visiting your account and clicking Creatives from within your display settings. From there, click Multiplex and follow these steps:

  1. Create a new ad unit for each page where you plan to use an MLE ad.
  2. Add an image and a headline to each new ad unit; you can choose between three format options—300×250, 300×600, or 160×600—and enter up to 60 characters of text in either English or another language if desired.
  3. Click Create & Get Code to add JavaScript code or copy/paste HTML into your webpage code box.

Why you should use them

While single ad units can be effective, it’s essential to diversify your advertising strategies with multiple ad units. Using different ads can increase your site’s effectiveness and grab more of your potential readers’ attention. When you show various kinds of messages to visitors, they’ll notice and respond to at least one of them. Once they click on an ad, they’ll be taken to a new page that will hopefully keep them engaged with your site as long as possible!

Multiplex ads on Desktop

On Desktop, multiplex content highlights different products or services on your site that visitors might be interested in based on their browsing behavior. If a visitor has been searching for a specific product, a multiplex ad will show them similar options. When relevant, these ads are displayed using Product Listing Ads (PLAs) on both Desktop and mobile devices. To create these product recommendations: Your account must have active bids running for one or more product groups.

Multiplex ads on Mobile

When viewed on a smartphone, mobile web pages will show interstitials of these new ads. These can be distinguished from banner and skyscraper text advertisements by their dark gray background. When clicking on a multiplex ad, users will be sent to an advertisement video 30 seconds long before returning to normal browsing. The video is muted by default but can be played with a tap or mouse click. If, instead of watching an ad, users choose to browse instead, they will not receive any additional clicks from multiplex advertisers for 24 hours.


First of all, multiplex ads are just another way to fill your ad space. If you have some content that people may find helpful, it’s good to use multiplex ads on top of your site to give them something more to look at. When using Multiplex, one thing to remember is that they aren’t auto-served by Google. They will only appear if you manually put them into one of your ad units, so make sure you have lots of extras just in case they don’t show up.



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